I keep hearing this from small business owners: “I didn’t think you worked with businesses like mine.”
It drives me nuts—because YOU are exactly the kind of business I want to help!
Sure, what I do is valuable for big organisations, but I also love working with small and growing teams. This is especially true because, in so many cases, there’s an opportunity to make a transformative difference!
The Reality Check
🚩 The smaller the business, the more you need structure and automation. Often, there aren’t enough people to handle all the work you want to do.
🚩 CRM is not a luxury! Unless you can count your leads and customers on one hand, getting organised is essential. Losing even one customer due to a missed follow-up can be devastating for a small business.
🚩 The longer you hesitate, the harder it gets. You’ll have more information to load in, more existing work habits to change.
I learned this the hard way, training for a half-marathon. I kept telling myself, “I’ll start next year when I feel more ready.” But guess what? It never got easier—it only got harder as I got older. The same is true for getting your business organised!
The Assumption Problem
You might assume you are not “ready” for a CRM, yet your business is
✅ Using memory, spreadsheets and stick notes for important customer information.
✅ Using multiple specialised systems, causing fragmented data—or even worse, manually copying information from one place to another.
What is this really costing you?
❌ Leads slipping through the cracks.
❌ Customers frustrated by slow responses.
❌ Wasted time hunting for scattered information.
What You Need to Know
🔹 If you have customers, you should be considering a CRM—especially if you’re growing!
🔹 This does NOT mean you need to buy expensive, top-end software.
🔹 It DOES mean you should take a considered look at what you have now and optimise based on where you want to be.
The sooner you start, the sooner you’ll be kicking goals in revenue and team productivity.
And most importantly, you don’t have to do it alone! Big companies have plenty of expert support. But if you’re a small business without that kind of team, I can help.
So—if you’re reading this and thinking, ‘I didn’t realise you wanted to work with me’—guess what? I DO. Let’s talk.
