A crucial part of Zyteq’s decision-making power and autonomy was understanding tech companies’ language, which Frieda translated for them.
Having that language helped Tracey know what questions to ask and what expectations to set for partners who would help install and implement the new tech. She says,
“It’s like having the insider information on how to talk to these consultants. I would never have been so bold to ask previously. Now, I felt confident to say, ‘you need to be clear to me about what you’re providing’, then I’d ask to speak to one of their customers to understand the experience of working with this partner.”
Frieda’s framework has given Tracey, and Zyteq, an understanding of the core functionality of each tool and what category it fits into so they can assess the tools based on the overall needs of the business and its team.
“Once you start talking with a company and doing a product demo, it can become overwhelming with everything it can do, and you can lose sight of why you are looking for a tool because the bells and whistles look very exciting and enticing. I can now look past all the fancy words and actually understand where that fits into the framework of what I need.”
Having a process to objectively assess the features and functions means Zyteq can stay focused on what they want to achieve and drill down into the things that are the non-negotiables in the business, carefully considering all the options and making sure there are no surprises.
With her newfound knowledge and perspective, Tracey is now looking forward with enthusiasm and confidence to finding the right tool for Zyteq and the right implementation partner.