Every business needs the right tools, technology and back office support to attract, convert and retain their customers, but not at a premium “big business” cost.

SalesPod are independent experts in CRM and customer facing systems.

The SalesPOD team have solved CRM and other customer-facing technology challenges for businesses of all sizes, from global multi-national companies to single entrepreneur businesses. We work across industries, from consumer products and services to education and health. We want to apply what we have learned to your business. We help small- and medium-sized businesses ensure their customer-facing teams run as effectively as possible, using technology solutions that work for them.

The Idea

The idea for SalesPod grew from founder Frieda Maher’s experience of 15 years working in global businesses with hundreds or thousands of people in their sales teams. These global businesses had already invested hundreds of thousands of dollars over decades and were now trying to squeeze out 1% improvements.

Frieda realised the same techniques and processes for managing customer-facing technology were just as relevant to a smaller organisation as a very large one. Moreover, if they were starting that journey, sales and productivity improvements of 30%, 50%, or even 100% were possible. The frustrating thing is that so much of the information is provided by someone looking to sell something – usually expensive software or services! Very little independent advice is available to businesses making choices about their technology.

Excited by this revelation, she decided to share these tools with the small- and medium-sized business sectors to give them independent information and confidence to make the right investments in both time and money when choosing software. And at the same time, to create large improvements in how they work with customers.