SalesPod MAKES SURE YOUR TECHNOLOGY IS WORKING FOR YOU, NOT AGAINST YOU.
A Guide to Succeeding with Sales CRMs
It is time for another deep dive into different types of CRM. This time, we go back to home base and discuss sales CRMs. This is where CRM technology started and is still an important starting point for organisations looking to use CRM. Remember that we will create and manage an ongoing record of who your customers are and their interactions with you. These interactions could be as simple as individual emails and meetings [...]
Debunking the myth of a one-size-fits-all CRM solution
I keep coming back to this topic because every day, in a group somewhere, someone asks, “What is the best CRM?” as if there is one answer to that question. The myth that there is one “best” product is more persistent than the weeds in my garden. There are a few reasons why this is just so wrong. The first is one of my favourite topics: Recognising that organisations manage relationships with their customers [...]
Beyond the Sales Pitch: The Challenge of Finding Independent CRM Software Information
Have you spent time recently trying to learn about CRM software online? Many clients have had frustrating, if not downright confusing, experiences trying to find the right CRM online. CRM is such a big and interesting world, but online information often annoys me. And that is because, generally, someone is trying to sell you something. At this point, you might be wondering if I am a bit naïve! I know that good content is [...]
Unlocking Profit: Strategies to Leverage Your CRM for Financial Success
Forgive me if this article is a bit simplistic, but the truth is that I have seen many clients entranced by the “bright shiny object” syndrome with CRMs. They are excited about everything they could do and forget how much money they are spending and the focus that is needed on the most important parts of their CRM that will make them money. The money-making elements can be forgotten at all stages in the [...]
A Guide to Mastering Marketing CRMs
A few weeks ago, I talked about the different types of CRM. Today, I will go into a little more detail about Marketing CRMs. Knowing what type (or even types) of CRM you need can help narrow your search. Knowing what each type of CRM can offer can also open your eyes to things you might need in the future or even make a big difference now, even if you didn’t realise that capability [...]
Myth Busted: CRM is Not Just for Big Businesses with Big Budgets
When working with small businesses, they often suggest that they are not able to invest in CRM technology. And they might be right if they only look at big software and big projects. However, many of my clients, even some with fewer than 10 people in their business, have made CRM investments that have made a massive difference in a way that continues to give them a great return on investment. What if your [...]
Tech Bro Frustration: The Dark Side of Technology Consultancy
As a technology practitioner with decades of experience, I find myself frustrated by a recurring issue experienced by business owners – the 'tech bro' mentality[1]. In an age where technology should be a tool for empowerment, some individuals revel in the knowledge gap, perpetuating an arrogant approach to client interactions. Let me share a couple of recent encounters that demonstrate this and delve into why it's time for the tech community to shift gears. [...]
Small Business, Big Impact: Choosing the Best CRM Solution
So, you have decided that you need a CRM solution – but how do you choose when you know that many business owners have failed in this task before, wasting time and money they couldn’t afford to lose? There are a lot of ways to choose. Many business owners' first stop is to go online and ask their community, “What is the best CRM?”. You will certainly get several recommendations out of this process, [...]
Behind the Scenes: How CRM Software Fits into Your Business Puzzle
CRM stands for customer relationship management, so CRM software helps you capture and store information about your customers and keep track of where you are in your relationship with them. It could also help you automate some of the jobs you need to do to improve your customer relationships. Knowing when to invest in a CRM solution is complex for many business owners. Has someone told you that a CRM is what you need? [...]
What is the best CRM?
Asking this question is like asking “what is the best vehicle to buy?” A small, fuel efficient Toyota hatch might absolutely be the right vehicle for some people, but it is not right if you have a family of seven. Or if you transport heavy equipment! So, what are the right questions to ask when considering the perfect CRM for you? It is very important to be clear on what you want it [...]